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Bring attention onto the user experience. Emphasize the importance of interaction with the users/customers when developing a product or service. Share methodologies and processes that serves this in project management.
This course will unfold like a project with a common thread for all students to guide them throu the course. Main chapters: User Observations (Interviews management, Problem identification, Personas), Design Thinking (process, Business cases, First Prototype), UX Design & Pitch (key principles, Lean, Demo) Pivot Management and lean startup are common approaches.
Will depend on the instructor.
Samedi 25 janvier de 9h à 17h – Toulon
Samedi 1er février de 9h à 13h – Marseille
